Wednesday, July 27, 2011

Ethnicity and Social Networks

According to the online publication Target Market News, "Among American adults, there appear to be some significant differences in how the ethnicities perceive social media and their effectiveness in facilitating cause involvement. African Americans and Hispanics are significantly more likely to believe that they can help get the word out about a social issue or cause through online social networks (58% and 51%, respectively, vs. 34% of Caucasians). They also subscribe more readily to the belief that social networking sites like Facebook . . . "  more . . .http://targetmarketnews.com/storyid06201102.htm

No comments:

Post a Comment